Recently, I was invited as a plus one to the Zipline brewing Co employee Christmas party and left feeling mega inspired. It was one of the most authentic places I have been around since working in “Y’allywood.” The following week I retrieved the product, filmed some glory shots at Studiodaze Omaha ( I built the wall too!) against a black backdrop and then sat in the edit bay tweaking some effects and plugins.

I fear, I really left the story behind while in the fox hole (edit suite) and just went full force with as many ‘scroll stopping’ edits I could make. Which was way to much. So, after toning it down a bit – I decided to cut ‘er loose to the inter-webs to get some feedback.

With this one spec ad, I did learn how to teak the creative to curb the distribution appetite. In the future, I would match their culture with a “Wieden+Kennedy” approach or those Old Spice commercials, ya know? Introduce more narrative, to help grab life by the harness. Make it an adventure, bright and sunny.

huh.

Inspiration strikes again!