Blog Post: Production Process

Production

My 8 steps to digital storytelling.

I always want to know what I’m getting into.

So,
I should return the favor.

I wanted to include some information about what it’s like to work with me. What the process looks like. And how you could go about getting your video made. I’ll be honest, this process I have, it’s an ever flowing – ever changing, living, breathing – organism; I’m constantly adapting and evolving, so please feel free to give me feedback on this!
Onward.

“you want to have a huge ROI for this project, for the most affordable price“

I’ve been gifted with opportunities to peer behind the curtain of so many fascinating productions, post-production facilities and marketing departments. I know how the sausage is getting made; and I can tell you – it ain’t always pretty.
Content, social media, production… can be complicated and you want to have a huge ROI for this project, for the most affordable price; while nurturing the community you’ve built around your business, to drive more sales.

Production

Timeline

1

Prep form

Before we talk, fill out the form and tell me about your goals, vision or any other key messages that should be included in the video.
2

Writers Meeting

We’ll dive deeper into the business side of things. I’ll need some customer information like: who they are, why they buy, what their biggest gripe is. We’ll also discuss other production details like the script, talent and assets. One of the biggest factors for me, is knowing your average customer value.
3

Development Meeting

We review my proposal, sign paperwork & fund the production! We also review and confirm our deliverables, milestones and rocks for the project.
4
Pre-Production Meeting
- I’ll lock in the final script, filming dates, locations and other production set pieces from the script.
- We’ll also go over platform deliveries, marketing strategies and ROI tracking
5

Production

We film!
Typically this will be a full day for most of my video content packages. I’ll have a few contracts to sign, for anyone involved in the production of the video.
6
Post-Production
- I’ll pull our vision together, while nestled in the fox hole (edit suite). While keeping you informed on the stages of editing.
- Rough-cut - I’ll deliver a low-res version so we can get a visual representation of our creative masterpiece!
- Fine-cut - We may have a few editing tweaks, or some visual effects, titles or sound effects missing. But this cut or version will have all the final edits locked in!
7

Delivery

You’ll receive a ‘deliverables’ folder for you to back up.
8

Distribution Meeting

We’ll go over the posting details, the titles, tags and descriptions and also review our ROI metrics and discover more best practices video engagement. I don’t want to leave you hanging with a great video and no way to utilize it down the road.

There you have it. The 8-step process for producing a video with me! Are you ready to take the next step?
Together, I know we can create something that speaks to your audience.

Let’s get in the Writer’s Room!

If you happen to have read this far, ask me, how saving a cat can help you gain more fans.

Later dayz.

Kenny

Digital Creator, Omaha

Send me a Form

Photo credits: IG | @k10content

Please follow me for more updates on content, visuals and audibles.